Consultancy

REVOLUTIONARY IDEA + EPIC MYTHOLOGY = GUARANTEED SUCCESS

Have you ever thought about what makes a company not just successful, but legendary?

There are two elements that act as a real propelling engine: a revolutionary idea and epic mythology.

And believe me, when these two forces combine, success is practically guaranteed.

For a change, let's take Apple as an example.

Yes, the iPhone was a technological breakthrough, but the story of two guys, Steve Jobs and Steve Wozniak, starting to build computers in a garage is what really captured the world's imagination.

This narrative not only created an aura of innovation around Apple but also forged an emotional connection with its customers.

People don't just buy an Apple product; they buy into that story, that dream.

And it's not an isolated case.

Amazon, Google, Disney... all these colossal companies have one thing in common: according to their "mythology," they were born in a garage.

During one of my stays in the USA, I was struck by the size of American garages.

Once, asking why the garages were so big, a local replied with an enigmatic smile: "To birth startups, of course."

Whether joking or serious, there's truth in that answer.

Dan Heath, a best-selling author and professor of social economics at the prestigious Duke University in North Carolina, once said:

"No one wants to hear the story of rich kids, with a good network of contacts, meeting in the Marriott conference room to churn out a business plan. There’s nothing romantic about that."

These stories of humble beginnings, of dreams becoming reality, are powerful tools for identification and inspiration.

People empathize with these stories, root for these companies, because they see a piece of their own dream, their aspiration in them.

HERE'S WHERE WE COME INTO PLAY

A significant part of a skilled PR professional's job is precisely to unearth and narrate your epic mythology, that origin story that can make a difference, positioning you as the go-to in your industry.

In short, to bring to light all the possible newsworthy angles that can put your company under the spotlight of the major national media and beyond.

If you're interested, I offer you the opportunity to access a 30-minute Strategic Call with one of my consultants completely free during which:

  • We will analyze your company and its potential newsworthiness
  • Identify the strengths to leverage in a possible PR campaign,
  • Identify the weaknesses to avoid...
  • and what the ideal next steps are for your company to achieve the maximum result with the minimum expenditure of time and resources

To access, the first thing you need to do is click here and fill out the application questionnaire...

...but hurry because the number of consultations we can manage for free each week is limited.

See you soon,
Francesca Caon

Request your consultation now

Our consulting methodology

Our customized strategic consulting methodology represents the cornerstone for relaunching and establishing a brand in the media context.

This approach is articulated in a detailed analysis of eight critical points, essential for every successful PR action. These points are the core of our strategy, and their careful evaluation is crucial for building a compelling narrative around your brand.

YOUR MARKET SECTOR AND ITS MEDIA EXPOSURE;

How is your sector represented in the media? Is it widely discussed? Little? In what terms? Who are your main competitors?

YOUR MAIN COMPETITORS ALREADY PRESENT IN THE MEDIA;

Are your competitors already doing PR? What kind? Digital? Traditional? Do they have strong newsworthiness? Are they successful? Are they making communication mistakes? What are their weaknesses? And strengths?

THE TYPE OF PAID ADVERTISING YOUR COMPETITORS ARE DOING;

What kind of advertising are your competitors doing? What kind? Which channels are they using? If they are also doing PR, is the marketing consistent with their newsworthiness?

THE TYPE OF NEWWORTHINESS INHERENT IN YOUR ACTIVITY (THERE CAN BE MORE THAN ONE TYPE);

What is your primary newsworthiness? Do you have secondary ones? How can your newsworthiness be developed in the short, medium, and long term?

THE CONNECTIONS WITH YOUR PR PLAN AND YOUR MARKETING MESSAGE;

Are you doing marketing? What kind? What channels are you using? Is it consistent with your newsworthiness?

THE POTENTIAL MEDIA INTEREST IN YOUR NEWWORTHINESS;

What is the degree of media interest in your newsworthiness? Can it be expanded?

THE MOST SUITABLE MEDIA FOR YOU;

We identify the most effective and suitable media channels for your brand, ensuring optimal and targeted coverage.

PERSONAL BRANDING AND CORPORATE BRANDING;

We analyze how your image is perceived and will work to strengthen it, ensuring it reflects the values and goals you wish to communicate.